Why Potato Chip Makers are Smarter than Silicon Chip Makers

Good read

Margins continue to be top of mind for chip industry. Competing on price is clearly not an option. The comparison between the two chips is not entirely ridiculous. "Design Registration" is akin to Frito-Lays getting the corner shelf space at Walmart or Safeway.

30 of the top 150 chip companies have standardized on Model N's Revenue Management suite to globally manage their pricing, concessions, opportunity tracking, margin protection, etc. Check out the Youtube channel to listen to some of the chip makers who are not playing the russian roulette with their prices. http://www.youtube.com/user/revenews